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Ford Tells GM, NBC To Pull Apocalypse-Themed Chevy Super Bowl Ad [Video]

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UPDATED! Ford's not pleased with the Chevy truck super bowl ad that implies Ford trucks aren't built tough enough to survive the Mayan apocalypse. How upset are they? They're so pissed the automaker's sent letters to both GM and NBC asking them to pull the ad from tonight's big game. More »
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February 5th, 2012
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The Best Videos of the Week [Video]

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Have you heard that video is a big thing over at Gawker Media? It's true, we watch and post a lot of videos each week. Here are some of the best videos of week, culled from an array of Gawker Media sites.
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February 4th, 2012
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Video: Jonathon Ward talks about his Icon Derelicts in latest eGarage video

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There are very few things that get the unanimous approval of everyone here at Autoblog. One of them is Icon 4x4, which makes impossibly expensive yet worth-every-penny reimaginings of history's best off-roaders. For this year's SEMA Show, Icon debuted something new that had nothing to do with off-roading, yet still had our whole team salivating.

Christened a "Derelict" by Icon founder and designer Jonathon Ward, this 1952 Chevy Coupe looks like an abused artifact from a time not worth remembering. Knowing Icon like we do, however, it's anything but. The Derelict is fitted with a 6.2-liter V8 from General Motors producing 430 horsepower and an interior upholstered in gorgeous vintage briefcase leather, but the exterior is as original and rusty as it was when Icon found it. What we didn't know at SEMA is that the '52 Chevy isn't the first Derelict that Icon produced.

Our friends at eGarage have produced an excellent video about how the two Derelicts came to be, including how Jonathon Ward and his company made them. Spoiler alert: It wasn't as easy as dropping a new engine into an old car and redoing the leather. The Derelicts were meant to be high-performance yet reliable daily drivers, which requires more thought and engineering than we ever imagined.

Follow the jump to be one of the first to watch this latest video from eGarage.

Continue reading Jonathon Ward talks about his Icon Derelicts in latest eGarage video

Jonathon Ward talks about his Icon Derelicts in latest eGarage video originally appeared on Autoblog on Fri, 03 Feb 2012 19:57:00 EST. Please see our terms for use of feeds.

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February 3rd, 2012
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Officer Dan Says Don’t Try Drifting At Home, Kids! [Video]

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If you watched all the way through Icon's Motorcycle vs. Car Drift Battle 2 video we posted, you saw one of the cops take a nasty roll during the credits. Icon has thoughtfully brought us the full story of Officer Dan's off-road excursion. More »
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February 3rd, 2012
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M.I.A.’s “Bad Girls” Video Brings Arab Drifting To The Masses [Video]

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It's called hagwalah and nine times out of ten you've seen it in grainy cell phone video shot from the side of a Saudi highway, but now it's the high-def backdrop of M.I.A.'s surprisingly car-centric video, shot in the Middle East. More »
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February 3rd, 2012
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Video: Subaru eschews Super Bowl for doggy ads

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Subaru dog commercials

If we had to pick a Super Bowl advertising shtick that we're most susceptible to, it might just be dogs. Especially if they are driving cars.

But this is one ad campaign you won't actually see during the Super Bowl. Subaru will be holding its second annual Subaru Game Day Dog Walk instead, wherein owners pledge on Facebook to, well, walk their dogs. While we don't really want to think about what would happen if they didn't, Subaru sees value in appealing to animal lovers. Some 70 percent of Subaru drivers are pet owners, according to the company.

Subaru has also launched two social networking app as part of its marketing effort: Dogbook for Facebook and MapMyDOGWALK.

Do we even need mention that this is a brand that shares a nickname with a TV cartoon dog?

All four commercials and the press release are after the jump.

Continue reading Subaru eschews Super Bowl for doggy ads

Subaru eschews Super Bowl for doggy ads originally appeared on Autoblog on Fri, 03 Feb 2012 12:31:00 EST. Please see our terms for use of feeds.

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February 3rd, 2012
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