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Official: Volvo offering 23-hp upgrade for $1,295

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Volvo C30, S40 and V50

Volvo enthusiasts should know the name Polestar well. The performance garage has a long history of tuning Volvos, and was anointed by the factory to run its works touring car program. Based on that success, Polestar launched a radical C30 PCP concept that is tipped to jump-start a new era of performance models from the Swedish auto marque.

Most recently, Volvo turned to Polestar to help tweak its R-Design specs, and had the tuning house start work on an ECU reflash for the S60. Now Volvo has officially announced the availability of the fruit of its collaboration with an upgrade for select models.

For $1,295 (including installation), owners of the C30, C70 and S40 (and soon the V50) with the T5 engine will be able to have an extra 23 horsepower and 29 pound-feet of torque squeezed out of their turbocharged five-pots with a dealer-installed tuning package.

The enhancement is affected by increasing airflow and optimizing spark timing, and while the aftermarket could surely squeeze out more for less, for a factory-backed upgrade, it strikes us as a good deal. Follow the jump for the full press release.

Continue reading Volvo offering 23-hp upgrade for $1,295

Volvo offering 23-hp upgrade for $1,295 originally appeared on Autoblog on Tue, 08 Nov 2011 18:29:00 EST. Please see our terms for use of feeds.

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November 8th, 2011

Volvo ‘Thins the Herd’

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If the notion of a compact Volvo sedan or wagon sounds appealing to you and you live in the USA-you’d better hurry up and head to your local Volvo dealer. In a post from Kicking Tires, it is reported that the S40 sedan and V50 wagon are being dropped from the US Volvo line for 2012 (no mention of these car’s fate in Canada is mentioned), but it appears the cars will continue to be available in Europe. The S40/V50 have never been strong sellers in the US. The current S40 debuted as a 2004 model, and Volvo has done little in the way of revisions since. The S40 was a bit of an odd duck in the US market. Priced within a grand between the larger and more practical, albeit also long in the tooth Saab 9-3, the case for this car was thin, and counter to what it seems most Americans desire from Volvo today.

Volvo’s push in the US is to focus on its volume markets, with the S60, S80 and rugged XC’s. Kicking Tires points out the Volvo V70 wagon was dropped for 2011 here, hard to believe since Volvo is so well known for its wagons. For 2012, the XC70 is the sole station wagon available in the US. It comes as some surprise then that the C30, which is based on the S40/V50 platform will be offered here in 2012, as will the C70 hardtop convertible-both slow-sellers here in the US. My opinion is Volvo is willing to hang onto these models-for now-as youthful, or aspirational halo cars. My experiences in both those cars merit that reasoning. In the C30, this was Edward Cullen’s whip from the first ‘Twilight’ movie, and the sexy, sophisticated C70 drew compliments aplenty.

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June 16th, 2011

Report: Volvo mulling sub-S40 sedan, BMW X1 rival

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2011 Volvo S40Now that Volvo is no longer a part of Ford Motor Company, change is inevitable. The Swedish automaker can no longer rely on Ford to supply low-cost global platforms or new powertrains in the future, so that future may include fewer platforms and better model distinction. AutoWeek reports that Volvo will soon go from three platforms to two by adding some new models and taking away some others. On the chopping block are the S40 sedan and V50 wagon. Both have sold reasonably well, but they are reportedly too close in size to the new S60 to be retained. The V70 station wagon will cease to exist after the 2011 model year.

Doug Speck, CEO of Volvo Cars of North America, tells AW that a new vehicle is being considered that will be smaller than the S40. It would do battle against heavy hitters like the BMW 1 Series. The small sedan’s all-new platform could also spawn a compact crossover to take on the likes of the BMW X1. Speck cites the feverish growth of the small luxury crossover segment as the main motivating factor to adding a smaller stablemate to the XC60 and XC90. In the short term, the larger S80 and XC90 will also be redone, better positioning Volvo to win sales in China, where large luxury rides are in high demand.

Speck also set expectations for S60 sales in the U.S. Volvo hopes to sell 15,000 to 25,000 copies of the attractive new sedan annually. Volvo sold only 5,895 copies of the outgoing S60 in 2009, though the last-gen model, which first sold way back in 2001, was very long in the tooth.

[Source: AutoWeek]

Report: Volvo mulling sub-S40 sedan, BMW X1 rival originally appeared on Autoblog on Sun, 03 Oct 2010 14:45:00 EST. Please see our terms for use of feeds.

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October 3rd, 2010
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