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Toyota leads the way in 2010 Motorist Choice Awards

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2011 Toyota Sienna - Click above for high-res image gallery

If you thought consumer sentiment for Toyota and Lexus might be wavering, think again. Toyota is top of the class based on results from the 2010 Motorist Choice Awards, a consumer-driven study developed by Intellichoice and AutoPacific. Offerings from Toyota and Lexus were named winners in nine out of the 30 available award categories.

The Motorist Choice Awards has now entered its fifth year and the categories are more refined and easier to understand than in years past. Instead of having consumers select makes and models simply based on size and price, award categories were transformed into lifestyle concepts such as High Tech, Fun to Drive and Value Car. Each category was further broken down into Popular Brand and Premium Brand.

Toyota received awards for Eco Friendly (Toyota Prius and Lexus RX Hybrid), High Tech (Lexus RX Hybrid), Youthful (Lexus IS), Kid Friendly (Toyota Sequoia), Road Trip (Toyota Sienna), City Car (Toyota Yaris and Lexus LS) and Value Car (Lexus RX Hybrid).

The winners were selected by pooling data from over 42,000 consumer surveys. "From an emotional standpoint these awards are a reflection of how cars fit into people's daily lives, the tasks they fulfill on a day-to-day basis and the image people have of their vehicles," says Charlie Vogelheim, Executive Editor of IntelliChoice. The full list of winners is available in the press release, waiting for you after the jump.



Photos copyright (C)2010 Drew Phillips / AOL
[Source: Intellichoice]

Continue reading Toyota leads the way in 2010 Motorist Choice Awards

Toyota leads the way in 2010 Motorist Choice Awards originally appeared on Autoblog on Thu, 23 Sep 2010 08:01:00 EST. Please see our terms for use of feeds.

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September 23rd, 2010

Vanity Plate Spelling Fail [LOLCars]

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To misspell a vanity plate? Embarrassing. To have the correct spelling twice within two feet? Mortifying. To own a Toyota Sequoia? Incomprehensible. We're betting this hapless driver doesn't even know there's a problem. (Hat tip toDusty_Duster!) More »
Published under Toyota, Toyota Sequoiasend this post
August 18th, 2010

Toyota denies Sequoia discontinuation – sort of

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2010 Toyota Sequoia - Click above for high-res image gallery

Earlier this week, we heard word that Toyota would be sending its sluggishly-selling Sequoia out to pasture after this current product cycle came to a close. Those whispers were evidently enough to ruffle a few feathers at the Japanese automaker, as the company has come out with a cleverly-worded denial:
Toyota denies any reports of the discontinuation of the Sequoia. For obvious competitive reasons, Toyota does not discuss future product plans. Sequoia continues to be a profitable, high-quality vehicle for Toyota and several years remain in the life of the current generation. Our focus remains on building our vehicles, including the Sequoia, with the highest possible quality.
Call us crazy, but the statement above doesn't do much to assure us about the future of the high-riding family hauler beyond this generation's expected lifecycle. Either way, we can certainly say that the current Sequoia will continue to dominate mall parking lots for at least a few more years. Past that, Toyota isn't saying what its plans are for its biggest vehicle.



[Source: Toyota]

Toyota denies Sequoia discontinuation - sort of originally appeared on Autoblog on Thu, 29 Jul 2010 11:00:00 EST. Please see our terms for use of feeds.

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July 29th, 2010

REPORT: Toyota Still To Kill Tundra-Platformed Sequoia, Just Not Yet [Over The Back Fence]

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Toyota responds to, but doesn't refute, claims by PickupTrucks.com that they'll kill the body-on-frame Sequoia. Although now we're totally expecting a Camry-based version. [PickupTrucks] More »
Published under Toyota, Toyota Sequoiasend this post
July 29th, 2010

Report: Toyota to kill Sequoia, Tundra redesigned in 2014

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2010 Toyota Sequoia - Click above for high-res image gallery

At it's peak in 2002, Toyota was selling over 70,000 Sequoias. Last year, that number dropped to below 20,000 units. So it comes as little surprise that ToMoCo will be nixing its Tundra-based SUV at the end of the current model's lifecycle.

A source speaking with PickupTrucks.com confirmed that the Sequoia won't live on, partially due to slow sales, but surely in part to get Toyota's CAFE ratings in check before the new rules hit in 2015. But all's not lost for the automaker's body-on-frame offerings.

A redesigned Tundra is set to arrive in 2014, just in time for Ford, General Motors and Nissan's newest half-ton pickups. Although sales of the Tundra haven't lived up to Toyota's lofty expectations, it's obvious the automaker feels the need to compete in the segment, and a refreshed model should help sales, despite the market's less-than-enthusiastic reception of Toyota's largest pickup.



[Source: PickupTrucks.com]

Report: Toyota to kill Sequoia, Tundra redesigned in 2014 originally appeared on Autoblog on Tue, 27 Jul 2010 11:27:00 EST. Please see our terms for use of feeds.

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July 27th, 2010

REPORT: Toyota Kills Sequoia, Grants Tundra A Reprieve [Over The Back Fence]

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Toyota is reportedly killing the full-size Sequoia SUV. We hear they're not planning on building a replacement off the Taurus Camry platform. [PickupTrucks] More »
July 27th, 2010
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