Browsing Rolls-Royce Phantom's Archives »»
Ten years ago, Rolls-Royce opened its Goodwood manufacturing facility and handed over the keys to the very first Phantom. Back then, parent company BMW was cranking out Phantom sedans at the blistering pace of one unit per day. By the end of 2003, that number had tripled, and today, the Goodwood plant builds a total of 20 Phantoms in sedan, coupe, drophead and extended-wheelbase models during a single day's working hours. Originally, there were fewer than 400 workers on staff responsible for hand-building the big cruisers, but now the plant boasts over 1,400 craftsmen, with 100 of those positions added in 2012 alone.
Rolls-Royce boasts one of the lowest staff turnover rates of any brand in the industry, thanks in part to a successful apprenticeship and internship program, and the company notes 80 percent of its workers live within 15 miles of the facility. You can read the full press release on the 10th anniversary of both the Phantom and the Goodwood plant below.Permalink | Email this | Comments
Here's a pro tip: if you're going to fire your chauffeur, make sure he hands over the keys to your Rolls-Royce Phantom first. If you don't, you just might wind up with scene like the one in the video below on your hands. In it, some sprightly soul decides to eschew the beaten path for a quick frolicking over hill and dale in the luxury leviathan. The grounds will never be the same. Grass, mud and water are all sent scattering as the Rolls-Royce proceeds to pound the earth into submission.
There's also a few smoky burnouts thrown in for good measure. We can appreciate any shenanigans with a high-dollar automobile that don't end in wrinkled sheetmetal. You can check out the full glory of the sideways Phantom in the video below.Permalink | Email this | Comments
When it comes to exotic and ultra high-end automakers, the expense and effort to attend an autoshow is not usually necessary, especially if you already have a loyal following. So when I noticed Rolls-Royce was not only at the 2012 New York Auto Show, but holding a press conference as well, I was keen to hear what Rolls Royce had to say.
Seen last month in Geneva, the revised Rolls Royce Phantom Series II made its North American debut in New York. At such a high-end, low volume producer of bespoke luxury automobiles, change usually comes slowly. The Phantom, the first Rolls Royce automobile introduced under BMW ownership was launched in 2003, so it’s safe to say a revision was due.
To call the Phantom Series II a careful evolution would be an understatement. The refreshed Phantom features a new front end with full LED headlights. Inside, drivers are treated to a large, redesigned multi-media center and all-new navigation software. Mechanically, the Phantom now features a new 8-speed automatic, which Rolls Royce predicts improved emissions and a ten percent increase in fuel economy. The Phantom’s 6.7L V-12, rated at 453hp is unchanged.
We have fairly modest dreams when it comes to ferrying our remains to our final resting place. After all, it can't cost that much to rent the The Oscar Meyer Wienermobile for a few hours. Should you have slightly more expensive tastes, there's always this Rolls-Royce Phantom Hearse. The specialty vehicle is set to be unveiled at the Tan Expo funeral home show in Bologna, Italy. With 23 feet of length from stem to stern, this Phantom is longer than even the long-wheelbase version of the sedan. Interestingly enough, designers retained the rear doors for additional live passengers while incorporating a large rear cargo area for the dearly departed.
According to builder Biemme Special Cars, the vehicle's tail is constructed entirely of aluminum using over 600 bits and pieces. The same 6.75-liter V12 engine found in the standard Phantom, which means your earthly remains will get to graveside with the help of 453 horsepower.
How much will it cost? Biemme hasn't handed out a specific figure just yet beyond saying the vehicle will likely fetch more than €500,000. That's $663,950 at current conversion rates.Permalink | Email this | Comments