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Intent on not eliminating itself from consideration, and adapting to the way consumers research new car purchases, Nissan has announced price discounts now in effect, indefinitely, on seven models: the Altima, Armada, Juke, Maxima, Murano, Rogue and Sentra. It was found that Nissan's price points fell outside the competitive pool when prospective buyers searched for cars based on maximum price.
The price cuts vary and depend on the equipment spec, but they range from several hundred dollars to thousands of dollars; the MSRP of the Altima drops by $580, the Sentra by $730, the Armada by $4,400. Discounts on the Murano alone range from $1,460 to $2,410. Under orders from CEO Carlos Ghosn the brand is working to raise its US market share to ten percent by 2016, from 7.9 percent currently - which includes Infiniti - and appears to be optimizing its placement every step of the way to do so.Permalink | Email this | Comments
You’d be forgiven if you thought that Nissan had forgotten about the Sentra. The Garage sampled a 2012 Sentra SR earlier this year, and found it to be competent, but a design that lacked excitement, and worse, was really showing its age. For 2013, Nissan has taken the wraps off the seventh generation, all-new Sentra. For such an important car, Nissan has been extremely low-key about the launch of the newest Sentra.
While the outgoing Sentra looked hopelessly outdated, the new car is a breathe of fresh air with a level of grace and sophistication never before seen on the normally pedestrian Sentra’s of yore. The new Sentra is also 5% lighter than the outgoing car, yet is larger with more interior space while delivering better fuel economy. All Sentra’s share the same 1.8L four cylinder, rated at 130hp. Overall fuel economy is 34MPG.
The 2013 Nissan Sentra S starts at $15,990USD with a six-speed manual transmission (all other Sentra’s have a CVT). Nissan is offering seven variants of the Sentra, which seems like overkill between S, SV, SR, and SL trims along with an FE+ fuel economy trim level to further confuse matters. The top-spec Sentra SL tops out at a still reasonable $19,760. Keeping up with the latest in-car tech is a must, and Nissan will offer the Sentra with NissanConnectSM with Navigation, Hands-Free Text Messaging Assistant, Point of Interest GPS powered by Google, and Pandora radio. Other available features include a rear view monitor, premium Bose audio, and dual-zone auto climate control.
The latest Sentra is by far the prettiest and most advanced yet, and it’s handsome lines will surely lead buyers to the dealer’s door when it becomes available mid-October, 2012. Why Nissan is keeping so quiet about one of the most enduring models in its line is a mystery to me, but we bid adieu to the old, archaic Sentra, and welcome the new model. Be sure to check in for a full review of the 2013 Nissan Sentra in the coming months!
Anyone can take a picture of his car. But is it a good picture? Probably not.
However, the folks at Nissan offer up some solid tips on getting the most out of your photo instead of trying to rely on photoshop afterward. The video below offers some great step-by-step instructions, but here are the highlights:
1. Get up early: The best light is the first and last hour of sunlight.
2. Wear kneepads: Low angle shots are often a good choice for car pictures.
3. Clean up: Bring cleaning equipment to make sure the car looks its best.
4. Avoid gray skies: Unless the photo is black and white, gray skies just depress people.
5. Get a great car: Nissan shot the video of photographers making the all-new compact 2013 Sentra look great. If they can do that, you should have no problem doing something better with your wheels.
Scroll down to see the short video.Permalink | Email this | Comments