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Report: Why has Nissan started to advertise the Frontier again? Ford killing the Ranger [w/video]
Filed under: Truck, Marketing/Advertising, Videos, Ford, Nissan
The Ford Ranger has finally been shown the door, and Nissan apparently wants to seize the opportunity to make its Frontier the the standout in what remains of the compact pickup truck segment. Though the sun has been setting on the Ranger for some time, it's still outselling the Frontier - even after Nissan kicked up its marketing efforts as a way to grab the real estate Ford is cedeing by creating the first advertising campaign for the Frontier in four years.
That's not to say the Frontier is doing poorly; Nissan moved more than 50,000 out the door in 2011. That's 20,000 fewer than the Ranger's 70,000 unit performance, and well behind the 500,000-plus F-Series pickup models Ford shifts, but the aging Frontier is the popular sister in the Nissan truck family. Just 22,000 Nissan Titan full-size pickups found a home last year, though the latter is another product that's been languishing on the market with little marketing effort behind it. The Frontier might do better without the Ranger around regardless, but a commercial about a snowboarding truck couldn't hurt. Check it out after the jump.
Why has Nissan started to advertise the Frontier again? Ford killing the Ranger [w/video] originally appeared on Autoblog on Wed, 11 Jan 2012 14:01:00 EST. Please see our terms for use of feeds.
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Tags: 2012 nissan frontier, ford, frontier, Marketing/Advertising, Nissan, nissan frontier commercial, nissan video, Truck, Video, videos
Official: Nissan Frontier and Titan dash in with new appearance packages for 2012
Filed under: Truck, Nissan, Design/Style
Nissan has announced new appearance packages for the 2012 Frontier and Titan. The smaller of the two workhorses will jump into the new model year with a Sport Appearance Package on King Cab and Crew Cab SV iterations. The kit packs 18-inch aluminum alloy wheels, as well as a front grille with a Dark Hyper Silver, body-color front and rear bumpers and the Frontier graphic on the vehicle's flanks seen above. The interior gets its fair share of kit as well, with the addition of cloth sport seats, white-faced gauges and a Bluetooth hands-free calling system.Meanwhile, the full-size Titan will receive a Sport Appearance Package of its own, complete with 20-inch aluminum alloy wheels, a grille dipped in the same finish as the aforementioned Frontier, body-color bumpers all around and a set of black step rails. A handy lockable storage compartment resides inside the bed, and Titan graphics are also part of the party. Inside, the appearance package brings along many of the same tricks as found in the Frontier with captain's chairs embroidered with the Titan logo and white-face gauges.
If you like the sound of this dance, you can expect to pay $1,190 for the Sport Appearance Package on the Frontier and $2,490 for the garb on the Titan. Hit the jump for the press releases.
Continue reading Nissan Frontier and Titan dash in with new appearance packages for 2012
Nissan Frontier and Titan dash in with new appearance packages for 2012 originally appeared on Autoblog on Mon, 03 Oct 2011 13:30:00 EST. Please see our terms for use of feeds.
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Tags: 2012 nissan frontier, 2012 nissan titan, Design/Style, frontier, Nissan, nissan frontier sport appearance package, nissan titan sport appearance package, sport appearance package, Titan, Truck
Report: Nissan SUV and pickup owners experiencing transmission failures
Filed under: SUV, Truck, Work, Nissan, Off-Road
Nissan is facing a rash of complaints about automatic transmission failures in the company's trucks and SUVs, according to The New York Times. Certain 2005-2010 Frontier, Pathfinder and Xterra models may have an issue with their radiators which could cause coolant to mix with the automatic transmission fluid. That's not supposed to happen, and it could cause premature failure. Nissan, meanwhile, has extended its warranty coverage, but only on the radiators. Owners, meanwhile, say that they've been stuck with expensive transmission repair bills since the warranties run out at 80,000 miles.
The NYT reports that Nissan extended its radiator coverage in October of last year after the company discovered that internal oil cooler tubes may crack and leak. The Automatic Transmission Rebuilders Association, meanwhile, says that the radiator coolant tanks themselves are rupturing, which then allows the fluid to mix with coolant before being pumped back into the transmission.
The National Highway Traffic Safety Administration has received upwards of 200 complaints on the issue, though it's still unclear at this point whether or not the government agency is looking into the problem. For its part, Nissan has said that if the problem occurs on vehicles still within warranty, any transmission repairs would also be included in the coverage.
Nissan SUV and pickup owners experiencing transmission failures originally appeared on Autoblog on Thu, 25 Aug 2011 18:00:00 EST. Please see our terms for use of feeds.
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Tags: frontier, National Highway Traffic Safety Administration, nhtsa, Nissan, nissan transmission, nissan transmission problem, Off-Road, pathfinder, Suv, Truck, Work, xterra
Report: Nissan Frontier hits 1,000,000 units
Filed under: Truck, Plants/Manufacturing, Nissan
2009 Nissan Frontier - Click above for high-res image gallery
Nissan has officially cranked out 1 million of the company's Frontier pickup trucks. By the time the first truck to bear the Frontier name rolled off of the line in 1997 as a 1998 model, Nissan had already established itself as a purveyor of fiendishly tough, inexpensive midsized pickups. According to PickupTrucks.com, the Japanese automaker first got into the American truck market back in 1959 when the Datsun 1000 landed on our shores. But it wasn't until the Datsun 520 showed up six years later that sales began to really take off.
Nissan became the first Japanese automaker to manufacture pickups in the U.S. in 1983 when the company began producing vehicles at its Smyrna, Tennessee plant. The move avoided a 25-percent tariff on foreign-built pickups, and since then, Nissan has built more than 2 million small trucks at the facility.
PickupTrucks.com reports that Nissan is working hard at the next-generation Frontier, but the model is facing poor sales at the moment. Last year, the automaker managed to sell just under 40,500 units - less than half of the 100,000 Hardbody pickups Nissan sold in 1987. Head over to PickupTrucks.com for an excellent rundown of the history of Nissan trucks in America.
Nissan Frontier hits 1,000,000 units originally appeared on Autoblog on Wed, 08 Jun 2011 09:00:00 EST. Please see our terms for use of feeds.
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Nissan recalling 605,000 Frontier, Xterra and Sentra models over two issues
Filed under: Sedan, SUV, Truck, Recalls, Safety, Nissan
Nissan has issued a voluntary recall on select Frontier and Xterra models due to problems with the lower steering column joint and shaft, as well as the Sentra sedan for problems with the positive battery cable terminal. Just under 605,000 vehicles are affected by this recall, which is set to ramp up in early December.Approximately 303,000 Frontiers and 283,000 Xterras in the United States, Canada and a number of Latin American countries can develop corrosion that limits the movement of the lower steering column joint. If this issue is overlooked, it can lead to the steering shaft cracking.
Sentras, on the other hand, have developed a problem with the connector on the positive battery cable terminal, which can cause the car to have issues starting, or can possibly result in stalling at low speeds. Approximately 18,500 Sentras manufactured between May 15, 2010 and July 8, 2010 are being recalled for this reason.
Affected model years depend on where the vehicle was manufactured, and you can see the full details in Nissan's press release, after the jump. Thanks to all for the tips!
[Sources: Nissan, CNN Money]
Continue reading Nissan recalling 605,000 Frontier, Xterra and Sentra models over two issues
Nissan recalling 605,000 Frontier, Xterra and Sentra models over two issues originally appeared on Autoblog on Fri, 12 Nov 2010 14:32:00 EST. Please see our terms for use of feeds.
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