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Daimler's (relatively) brief ten-year romance with the Maybach brand may have drawn to a close, but that doesn't mean the name is lost once again to the annals of history. According to the latest reports coming from Germany, Mercedes-Benz may opt to keep the Maybach name alive on the top-tier version of the S-Class that's moving upmarket to take the place of the departed Maybach 57 and 62.
The flagship S-Class, previously thought to be called the Pullman, is expected to stretch the platform as far as it can go. Whether it's called Maybach or Pullman, it promises to pack as much luxury (if not quite as much clout) as a Rolls-Royce or Bentley, only less Anglo and more Saxon than the routes which its rivals BMW and Volkswagen opted to go in the acquisition and development of their uber-luxury marques.
Just how true these rumors prove to be remains to be seen. It could be all conjecture for what we know at this point. But it certainly doesn't seem out of the realm of possibility. After all, the Maybach marque was always more of a sub-brand of Mercedes than it was its own brand, and its cars were always seen for what they were: luxed-up S-Classes, which is what we're talking about here. And even though Maybach only sold 3,000 cars over its decade of production, Daimler surely spent a huge chunk of change building up the brand, and it would be understandably reluctant to just write it off entirely.Permalink | Email this | Comments
We recently spotted a stretched version of the 2014 Mercedes-Benz S-Class, but it sounds like this new ultra-luxurious version of the sedan might not be quite as much of a Maybach-replacing model that we initially expected. Automotive News says that the car has somewhat more modest targets, with the so-called "super S-Class" expected to list in the $200,000 to $250,000 range when it goes on sale in 2014. That's hardly chump change, but it's about $175,000 less than the now-dead Maybach 57.
After speaking with Daimler CEO Dieter Zetsche, AN's article says that this new S-Class model will be targeted at the Bentley Flying Spur and Rolls-Royce Ghost rather than more expensive models like the Mulsanne and Phantom, which makes sense since the Maybach brand was killed off due to slow sales. Of course, there is still the possibility that the three-row S600 Pullman could reach a little higher to fill in the void of those $400,000 sedans. Aside from the stretched body, Zetsche also promises cabin tech and luxury not offered on the standard S-Class, which is hard to imagine since the new S-Class has gobs of both already. During our recent first drive of the standard S-Class, we said that its interior is "going to give Bentley and Rolls-Royce night sweats," so it sounds like Daimler will be aiming for breathing difficulties and heart palpitations with this new model.Permalink | Email this | Comments
To the concern of nobody in particular, Mercedes-Benz will not be re-upping its Maybach line of ultra-luxury limousines. No, instead the German automaker will be stretching its already roomy S-Class, to make this upcoming 600 Pullman version of the decked-out beast.
The car in our new gallery of spy shots is sporting beefy B-pillars and a massive set of rear doors that should allow perfectly graceful ingress and egress from what is likely to be a palatial rear space. (In one photo we can even see a long-wheelbase S-Class in line with the new Pullman, handily exhibiting the size of the new variant.) The exterior modifications are otherwise obscured, though we can guess at revised front and rear fascia and lighting elements, based on both end being heavily taped for these test runs.
It's a good bet that the Pullman will make use of M-B's twin-turbocharged V12 engine, though sources indicate that a hybrid version might eventually be in the offing, as well.Permalink | Email this | Comments
Tags: 600 pullman, limo, limousine, luxury, pullman, S Class, Sedan, Specialty, Spy Photos, spy shots
the most expensive apartments in New York City and look whose car is parked outside of One57 and its $115,000,000 penthouse. Yes, it's the $8 million one-of-one Maybach Exelero perhaps owned by rapper/record exec Birdman. More »
Tags: Architecture, birdman, buildings, exelero, hip-hop, manhattan, Maybach Excelero, new york, Raplopnik, Star Cars
What was intended to make a big splash in the premium luxury car market has ended with a dull thud. Almost exactly a decade after it lifted the first of the big cars into New York by helicopter, Daimler AG has pulled the plug on its Maybach marque. And the odds are that few, if any, of the affluent motorists it was targeting will even notice the brand's departure.
Daimler took hubris to a new level believing that it could simply invent a new brand.
Maybach was intended to go up against the most elite nameplates in the automotive market: Rolls-Royce and Bentley. But, in hindsight, it appears that Daimler took hubris to a new level believing that it could simply invent a new brand that would be taken seriously by the sort of buyers who want the Spirit of Ecstasy or Flying B hood ornaments on their cars.
Paul A. Eisenstein is Publisher of TheDetroitBureau.com and a 30-year veteran of the automotive beat. His editorials bring his unique perspective and deep understanding of the auto world to Autoblog readers on a regular basis.
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