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Filed under: Car Buying, Sedan, Etc., Marketing/Advertising, Lexus, Luxury
Automotive News reports
Lexus may use the company's new
GS to put some distance between itself and parent company
Toyota. Buyers have snapped up a total of 4,900 GS models in just two months, breezing by year-long sales estimates in the process. The company attributes much of that success to non-traditional advertising efforts, including the
Tori 500 iPhone and iPad app, and says that it could use similar tactics in the future to lure buyers in based on traits like "character and handling." Traditionally, consumers have turned toward Lexus because of Toyota's reputation for efficient and reliable machinery.
The GS, with its hour-glass grille and aggressive front fascia, is a first-step in giving the luxury automaker a more distinct brand image. In the past, Lexus has had trouble keeping buyers coming back, and the company believes that's partly due to the fact that luxury consumers are more interested in owning a brand than a particular vehicle. As such, we can expect to see more corporate design cues across the company's portfolio in the near future. The move may help set Lexus apart as something other than a slightly nicer Toyota in consumers eyes.
Lexus looking to distance itself from Toyota, move more upscale originally appeared on Autoblog on Tue, 08 May 2012 10:01:00 EST. Please see our terms for use of feeds.
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May 8th, 2012
Filed under: Frankfurt Motor Show, Hybrid, Sedan, Lexus, Luxury
What might the
2013 Lexus GS 450h add to the additional performance goodness delivered in the
2012 Lexus GS 350? More power and more fuel efficiency, for starters. The second-gen hybrid system boots out 338 total horsepower for a 5.6-second sprint to 60 mph. That's 32 hp more than the GS 350 and a 0.1-second improvement on the stoplight run.
Fuel economy gets an "expected" 30 percent improvement - the quotes meaning the sedan's fuel use hasn't been officially certified, but anything in that ballpark will be a tremendous gain. If it's a GS 350 with instant torque, that would be enough for us, but we'll look forward to driving it soon and finding out ourselves. A press release lays out the particulars and our gallery of high-res photos shows them off.
Continue reading 2013 Lexus GS 450h does the electric slide
2013 Lexus GS 450h does the electric slide originally appeared on Autoblog on Wed, 14 Sep 2011 13:30:00 EST. Please see our terms for use of feeds.
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September 14th, 2011
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Filed under: Frankfurt Motor Show, Hybrid, Sedan, Lexus, Luxury
With three different variants of the 2013
Lexus GS in the pipeline,
Lexus is taking to the
Frankfurt Motor Show to highlight the hybrid version just a few weeks after
the GS 350 debuted in Pebble Beach.
Nothing's particularly different on the outside of the GS 450h compared to its standard sibling, with the exception of a few hybrid badges and Lexus' trademark blue logos. Under the hood, an Atkinson Cycle 3.5-liter V6 with a 13:1 compression ratio, some intake tweaks and a high-output, water-cooled electric motor brings output up to 338 horsepower and an undisclosed amount of torque. In standard Eco mode, the PCU dolls out 500V on justice while Sport increases voltage to 650V to maximize off-the-line acceleration. Lexus claims a 0-60 mph time of 5.6 seconds, but isn't giving up fuel economy numbers just yet.
All the runnings bits from the standard GS carry over unchanged, including the Lexus Dynamic Handling System with four-wheel steering. Expect more from the show floor tomorrow, but in the meantime, check out the first batch of images and press release
below the fold.
Continue reading Lexus debuts GS450h ahead of Frankfurt
Lexus debuts GS450h ahead of Frankfurt originally appeared on Autoblog on Mon, 12 Sep 2011 15:01:00 EST. Please see our terms for use of feeds.
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September 12th, 2011
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Filed under: Frankfurt Motor Show, Hybrid, Sedan, Lexus
Perhaps
Lexus was none too happy with the open-handed slap
Infiniti dealt it in the
luxury-hybrid-sports sedan war. Sure, those two are the only ones playing that game, but if you're in the fight you want to win it, right? Lexus is certainly not going quietly in this battle, and the Japanese automaker plans to bring a new weapon to the
2011 Frankfurt Motor Show.
The German auto show will be the stage upon which the
2013 Lexus GS 450h makes its world debut. No details on the sporty electric-and-gas-swilling sedan have been released, but we assume the four door will utilize the current 450h's 3.5-liter V6 in combination with an electric motor. Once we land in Frankfurt and get up close with the 2013 GS 450h, we'll be sure to bring you all the juicy stats.
Continue reading 2013 Lexus GS 450h to debut in Frankfurt
2013 Lexus GS 450h to debut in Frankfurt originally appeared on Autoblog on Thu, 01 Sep 2011 13:59:00 EST. Please see our terms for use of feeds.
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September 1st, 2011
Tags:
2011 frankfurt,
2013 gs,
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Filed under: Frankfurt Motor Show, Hybrid, Sedan, Lexus
Perhaps
Lexus was none too happy with the open-handed slap
Infiniti dealt it in the
luxury-hybrid-sports sedan war. Sure, those two are the only ones playing that game, but if you're in the fight you want to win it, right? Lexus is certainly not going quietly in this battle, and the Japanese automaker plans to bring a new weapon to the
2011 Frankfurt Motor Show.
The German auto show will be the stage upon which the
2013 Lexus GS 450h makes its world debut. No details on the sporty electric-and-gas-swilling sedan have been released, but we assume the four door will utilize the current 450h's 3.5-liter V6 in combination with an electric motor. Once we land in Frankfurt and get up close with the 2013 GS 450h, we'll be sure to bring you all the juicy stats.
Continue reading 2013 Lexus GS 450h to debut in Frankfurt
2013 Lexus GS 450h to debut in Frankfurt originally appeared on Autoblog on Thu, 01 Sep 2011 13:59:00 EST. Please see our terms for use of feeds.
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September 1st, 2011
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2011 frankfurt,
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