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Report: Land Rover dumping alphanumeric names

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Land Rover LR4 in brown

Land Rover LR4 badgeAccording to a new report, Land Rover will soon adopt a global naming structure that allows the company's products to carry the same nomenclature around the world. Currently, Land Rover sells the LR4 and LR2 here in the United States, but overseas, these vehicles are better known as the Discovery and Freelander, respectively.

This isn't a huge leap for Land Rover to make. After all, even before the LR4 (well, LR3) debuted in 2004 as a 2005 model, its predecessor was called the Discovery here in North America. The same applies with the LR2, which was previously known as the Freelander. While those old names evoke both positive and negative feelings within the minds of both enthusiasts and buyers, the recognition is still there, something that apparently can't be said for the company's current alphanumeric naming conventions.

Car and Driver reports that these naming changes will be coming within the next five years, when the successors for the current LR4 and LR2 arrive.

Land Rover dumping alphanumeric names originally appeared on Autoblog on Fri, 16 Sep 2011 16:00:00 EST. Please see our terms for use of feeds.

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September 16th, 2011

Report: Land Rover dumping alphanumeric names

no comment Posted by

Filed under: , , ,

Land Rover LR4 in brown

Land Rover LR4 badgeAccording to a new report, Land Rover will soon adopt a global naming structure that allows the company's products to carry the same nomenclature around the world. Currently, Land Rover sells the LR4 and LR2 here in the United States, but overseas, these vehicles are better known as the Discovery and Freelander, respectively.

This isn't a huge leap for Land Rover to make. After all, even before the LR4 (well, LR3) debuted in 2004 as a 2005 model, its predecessor was called the Discovery here in North America. The same applies with the LR2, which was previously known as the Freelander. While those old names evoke both positive and negative feelings within the minds of both enthusiasts and buyers, the recognition is still there, something that apparently can't be said for the company's current alphanumeric naming conventions.

Car and Driver reports that these naming changes will be coming within the next five years, when the successors for the current LR4 and LR2 arrive.

Land Rover dumping alphanumeric names originally appeared on Autoblog on Fri, 16 Sep 2011 16:00:00 EST. Please see our terms for use of feeds.

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September 16th, 2011

Project KAAAAHN Land Rover Freelander RS200 [Tuner Cars]

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KAAAAAAAAHN! The Project Kahn Land Rover Freelander RS200 is a fairly cool-looking styling and interior upgrade over the stock Freelander, but we can't get past those Mazdaspeed6-esque wheels and Ricardo Montalban-sounding name. Yeah, it's a slow news day. More »
June 9th, 2010

Spy Shots: Land Rover Freelander/LR2 facelift caught testing

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Land Rover Freelander/LR2 facelift - Click above for high-res image gallery

Land Rover may be hard at work prepping its all-new LRX, but that doesn't mean the rest of the model range is being put on the back-burner. New versions of the Range Rover and Range Rover Sport debuted for 2010, as did the LR3-replacing LR4, and now it appears that the automaker is giving its LR2 (or Freelander, as it's still referred to overseas) a slight nip/tuck for the new model year.

Our spies have captured this lightly camouflaged prototype out testing, sporting what appears to be a revised front fascia. From what we can tell, it looks like Land Rover will be breaking up the front bumper by adding another air intake to the middle of the LR2's face, which leads us to believe that the front foglamps will be repositioned lower on the vehicle. Aside from that, not much else appears to be changing on the LR2, but we won't be surprised if some interior adjustments crop up for the 2011 model year, hopefully inspired by the renovated (and greatly improved) instrument panels in the rest of the range.

We'll be very interested to see what the future holds for the LR2 here in the States, especially with the smaller, more efficient and cheaper LRX in the pipeline. Currently, the LR2 doesn't account for a particularly sizable chunk of Land Rover's sales, and we won't be surprised if prospective buyers look toward the sleeker, more attractive LRX as a more worthy alternative.



[Source: CarPix]

Spy Shots: Land Rover Freelander/LR2 facelift caught testing originally appeared on Autoblog on Wed, 19 May 2010 16:56:00 EST. Please see our terms for use of feeds.

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May 19th, 2010
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