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Filed under: New York Auto Show, Classics, SUV, Etc., Land Rover, Luxury, Off-Road
Land Rover has a big anniversary to celebrate at this year's
New York Auto Show. The company is marking its 25th year in the States, and it's busting out a few historical models for display at the show for the occasion. Those include a 1987
Range Rover, a 1993 Land Rover 110, a 1995 Range Rover Classic and a 1994 Camel Trophy Discovery, among others. These bruisers won't just be parked under the expo center lights, either. Land Rover has set up a special off-road course on site to demonstrate the vehicles' capabilities.
Though the brand debuted in 1948, Land Rover didn't officially make its way across the Atlantic until 1987. Since then, Americans have bought over 575,000 of the upwardly mobile sport utilities. Land Rover is largely credited with inciting the luxury SUV craze with its plush Range Rover line. When the leather-trimmed four-wheel drives arrived in the U.S. in '87, their $30,850 MSRP put it head and shoulders above the competition... at least in terms of cost.
Hit the jump for the full press release, but before you do, check out our gallery of vintage Land Rover awesome.
Continue reading Land Rover to celebrate quarter-century in U.S. at NY Auto Show
Land Rover to celebrate quarter-century in U.S. at NY Auto Show originally appeared on Autoblog on Thu, 22 Mar 2012 15:33:00 EST. Please see our terms for use of feeds.
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March 22nd, 2012
Tags:
25 year anniversary,
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Filed under: SUV, China, Plants/Manufacturing, Land Rover, UK, Off-Road
Land Rover is no stranger to achieving lofty goals, whether it's summiting one of the world's tallest mountains or traversing expanses of its most barren wilderness. But this time, it has reached another milestone altogether as the millionth
Discovery (sold in the States as the
LR4) has rolled off the marque's West Midlands production line.
The achievement was reached just the other day at the JLR assembly plant at Solihull near Birmingham, England, expedited as it was by a 20 percent workforce expansion over the last six months to keep up with demand for the 45,000 units sold across 170 markets in the last year alone. But rather than consigning the capable luxury SUV straight to the museum or selling it to an waiting customer, Land Rover has more philanthropic plans in mind for the landmark vehicle.
To mark the occasion, Land Rover is embarking on an 8,000-mile expedition across thirteen countries over 50 days, starting in Birmingham and ending in Beijing. The epic transcontinental road trip - being undertaken in the very same millionth Discovery built - is earmarked to raise £1 million ($1.95M) for the International Federation of the Red Cross and Red Crescent Societies in the most ambitious fundraising project the British automaker has ever undertaken. Follow the jump for the full press release.
Continue reading Land Rover sends millionth Discovery on transcontinental fundraising expedition
Land Rover sends millionth Discovery on transcontinental fundraising expedition originally appeared on Autoblog on Thu, 01 Mar 2012 14:32:00 EST. Please see our terms for use of feeds.
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March 1st, 2012
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Filed under: SUV, Etc., Marketing/Advertising, Land Rover
According to a new report,
Land Rover will soon adopt a global naming structure that allows the company's products to carry the same nomenclature around the world. Currently, Land Rover sells the
LR4 and
LR2 here in the United States, but overseas, these vehicles are better known as the
Discovery and
Freelander, respectively.
This isn't a huge leap for Land Rover to make. After all, even before the LR4 (well,
LR3) debuted in 2004 as a 2005 model, its predecessor was called the Discovery here in North America. The same applies with the
LR2, which was previously known as the Freelander. While those old names evoke both positive and negative feelings within the minds of both enthusiasts and buyers, the recognition is still there, something that apparently can't be said for the company's current alphanumeric naming conventions.
Car and Driver reports that these naming changes will be coming within the next five years, when the successors for the current LR4 and LR2 arrive.
Land Rover dumping alphanumeric names originally appeared on Autoblog on Fri, 16 Sep 2011 16:00:00 EST. Please see our terms for use of feeds.
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September 16th, 2011
Filed under: SUV, Etc., Marketing/Advertising, Land Rover
According to a new report,
Land Rover will soon adopt a global naming structure that allows the company's products to carry the same nomenclature around the world. Currently, Land Rover sells the
LR4 and
LR2 here in the United States, but overseas, these vehicles are better known as the
Discovery and
Freelander, respectively.
This isn't a huge leap for Land Rover to make. After all, even before the LR4 (well,
LR3) debuted in 2004 as a 2005 model, its predecessor was called the Discovery here in North America. The same applies with the
LR2, which was previously known as the Freelander. While those old names evoke both positive and negative feelings within the minds of both enthusiasts and buyers, the recognition is still there, something that apparently can't be said for the company's current alphanumeric naming conventions.
Car and Driver reports that these naming changes will be coming within the next five years, when the successors for the current LR4 and LR2 arrive.
Land Rover dumping alphanumeric names originally appeared on Autoblog on Fri, 16 Sep 2011 16:00:00 EST. Please see our terms for use of feeds.
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September 16th, 2011
The new armored
Land Rover Discovery 4 combines rugged style with bomb-resistant materials to create a luxurious ride for high-value targets like diplomats or anyone who votes Carla off another
Top Chef season (I'm looking at you, Colicchio).
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December 22nd, 2010
Filed under: SUV, Land Rover, Diesel, Luxury, Off-Road
Land Rover Discovery 4 Landmark - Click above for high-res image gallery
While
Land Rover made a splash in
Los Angeles with the new five-door Evoque, back in its native UK, the company was casting a white light and a dark shadow over the go-anywhere
Discovery 4/LR4.
Presented as the new Landmark edition, the special Disco can be ordered in either Santorini Black or Fuji White with coordinating interior in either ebony or ivory - the latter being offered for the first time in a Discovery. To complement the stark exterior color, Land Rover has also given the grille, roof rails and 20" alloys a darker finish and fitted it with tinted glass.
The Discovery 4 Landmark is powered by a twin-turbo diesel V6, and comes packed with all the features you'd expect from a Land Rover, plus a little touch of the exclusive. Details in the press release after the jump and photos in the gallery below.
[Source: Land Rover]
Continue reading Land Rover LR4 Landmark edition discovers its darker side
Land Rover LR4 Landmark edition discovers its darker side originally appeared on Autoblog on Sun, 21 Nov 2010 11:35:00 EST. Please see our terms for use of feeds.
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November 21st, 2010
