Browsing Isuzu's Archives »»
Isuzu has taken to advertising its not-for-North-America KB pickup truck with a unique initiative. The company wanted to apply the Google Street View philosophy to some of South Africa's more remote off-road trails, and the result is Isuzu Trail View. Using multiple action cameras situated in a 3D-printed housing strapped to the top of the truck, the crew began bouncing along dirt and rock paths, recording all the while. They also shot additional video and worked with experts to provide excellent clips on how to navigate common off-road obstacles.
You can watch the making-of video below, and you can head over to the Trail View site to poke around a few South African trails for yourself. All we want to know is, how long before Jeep does the same here in the US?Permalink | Email this | Comments
Tags: Google, Google Street View, Marketing/Advertising, Misc, Off roading, Off-Road, Street view, StreetView, Technology, Truck, videos
General Motors and Isuzu had a long and drawn-out break up that resulted in the loss of Isuzu passenger cars in the US, as well as heavy-duty truck operations for GM. Now it appears that both automakers are in talks to produce pickup trucks once again, after signing a memorandum of understanding for a new joint venture. There are really no details to go with this announcement, although The Miami Herald indicates that this could be a move to expand in emerging markets.
It is unclear if this move will have any effect on the next-generation Chevrolet Colorado and GMC Canyon, which will be built in Wentzville, MO. Production for the Colorado was confirmed in 2011, and the closely related GMC version was confirmed back in September. At one point, GM owned as much as 49 percent of the Japanese automaker but sold off the remaining 7.9 percent of its ownership by 2006.
Scroll down to read the brief statement released by Isuzu today.Permalink | Email this | Comments
Forgotten Cars, where we highlight fascinating cars and engines that are obscure, unrecognized and lost to the passage of time. More »
General Motors and Isuzu have officially stitched together 1.5 million Duramax 6.6-liter diesel engines. The joint venture between the two manufacturers started in 1998, and now the DMAX plant employs 517 workers in a 584,000 square-foot facility. GM introduced the Duramax turbo diesel engine to the US market for the 2001 model year, and it can be found trucks like the Chevrolet Silverado HD and GMC Sierra HD as well as the full-size Chevrolet Express and GMC Savana vans. In its current configuration, the engine yields 397 horsepower and 765 pound-feet of torque at just 1,600 rpm.
Of course, the big oil burner has plenty of tuning potential as well. As you may recall, a Duramax-powered truck recently set the land speed record for towing a vehicle at 142 miles per hour.
GM owns 60 percent of the joint venture, with Isuzu laying claim to the remaining 40 percent. The facility is located in Chicago. You can take a look at the brief press release below for more information on the milestone.Permalink | Email this | Comments