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Filed under: Motorsports, Coupe, Performance, Videos, Hyundai, Celebrities, Racing
Earlier this month, Rhys Millen took to
Formula Drift Long Beach to introduce his newly updated
2013 Hyundai Genesis Coupe racer. After securing second place during qualifying and besting Nick D'Alessio in the top 32 battle, Millen spun on his second run of the top 16 contention versus Daigo Saito. Saito was 2011's D1 Japan champion. The spin knocked Millen from a shot at the podium all the way to sixth place, where he tied with Tyler McQuarrie with a combined 64 points. With a total of six rounds left in the season, Millen and the
Hyundai crew still have a shot at nabbing a championship podium finish.
Road Atlanta is next on the schedule. The sideways action gets started on May 11, so stay tuned for the results. In the meantime, you can check out the rather excellent HD video
after the jump of the team's Long Beach effort, complete with about a thousand different camera angles.
Continue reading Watch Millen dance with his new Genesis Coupe at Long Beach
Watch Millen dance with his new Genesis Coupe at Long Beach originally appeared on Autoblog on Tue, 17 Apr 2012 12:58:00 EST. Please see our terms for use of feeds.
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April 17th, 2012
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Filed under: Coupe, Marketing/Advertising, Videos, Hyundai, Canada
Hyundai Canada had its own
ad for the Super Bowl, and
instead of a cheetah they went for a more elusive beast: Sasquatch. Created to push the
Hyundai Genesis Coupe, the "Country Drive" spot highlights a couple who are amazed at what they find on a drive through the woods. From the Sasquatch's perspective, the feeling's mutual.
The Canadians didn't stop there: they made nine "Sasquatch on Set" clips to show what it's like working with yeti. Strangely, he never takes an interest in the Genesis Coupe when he's not working, but you can check out all the spots
after the jump.
Continue reading Hyundai's Canadian Super Bowl ads are full of yeti
Hyundai's Canadian Super Bowl ads are full of yeti originally appeared on Autoblog on Sat, 11 Feb 2012 09:31:00 EST. Please see our terms for use of feeds.
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February 11th, 2012
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Filed under: Car Buying, Coupe, Sedan, Performance, Marketing/Advertising, Hyundai, Luxury
Automotive News reports
Hyundai is still mulling the possibility of a luxury sub-brand. Vehicles like the
Equus,
Genesis Sedan and
Genesis Coupe would all sail under a new Genesis brand sold through Hyundai dealerships. The models would also receive a new alphanumeric naming system to avoid redundancy. Dave Zuchowski, executive vice president of sales for Hyundai Motor America, told
Automotive News the automaker is currently discussing whether or not selling premium vehicles with a Hyundai badge on the hood is restricting the company from moving more units.
The report says many Genesis buyers are opting for dealer-installed Genesis emblems in place of their Hyundai badges already. Even so, no final decision has been made about the possible rebranding nor has any time table been placed on the move. Zuchowski says if the Hyundai does decide to segregate its luxury models from the rest of the fleet, it would likely coincide with a significant redesign. That means if it happens, the shift will land in 2013 at the earliest.
Hyundai still considering Genesis sub-brand originally appeared on Autoblog on Fri, 10 Feb 2012 09:01:00 EST. Please see our terms for use of feeds.
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February 10th, 2012
Despite being told by Hyundai's U.S. head of PR that
that last photo of the
2013 Hyundai Genesis Coupe's refresh we showed you was nothing more than a photoshop, it looks like it was actually spot-on. Hyundai's now dropped five new shots of the new-look front end on their Facebook page, and here's the best shot of the pack.
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November 10th, 2011
Filed under: Coupe, Performance, Hyundai, South Korea
The Korean-language
Hyundai blog has let slip a few more photos of the
2013 Genesis Coupe, giving us an even better idea of what the vehicle will look like once it receives a formal introduction at the Detroit Auto Show in January. From the looks of things, the performance coupe will fall in line with the Hyundai corporate design language, complete with a more complex front fascia that borrows heavily from the
Veloster. The vehicle's stylized headlights are a sharp touch, however, and LED fog lights nestled low in the front fascia help give the vehicle a splash of class as well.
Speaking of reworked lighting, the tail lamps have been significantly redesigned, as well. The finished product appears significantly more aggressive than the current model. What other changes can we expect to see? Hyundai hasn't tipped its powertrain hand just yet, but we expect to see the current engine line to carry over, albeit with slight upgrades. There is some word that Hyundai may offer a supercharged version of the 3.8-liter V6, and we fully expect the revised six-cylinder powerplant from the
Genesis sedan to be fitted under the coupe's hood. We'll know for sure come January.
Hyundai lets slip two official shots of 2013 Genesis Coupe originally appeared on Autoblog on Tue, 08 Nov 2011 18:58:00 EST. Please see our terms for use of feeds.
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November 8th, 2011
Garishly outfitted cars in brightly-colored, energy drink logo-festooned booths teeming with booth babes, brahs in flat bills and old men in auto-themed Hawaiian shirts inhaling a fragrance of waterless car wash and hepatitis. Yup, it's the Specialty Equipment Market Association (SEMA) annual show in Las Vegas. The one time every year when the aftermarket industry gets to shoot a load of carbon fiber and neon into the faces of the Axe-sprayed assembled masses.
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November 4th, 2011
