Browsing Honda Civic's Archives »»
How I Put 750,000 Miles On My Honda Civic In Just Five Years [Video]
Tags: 750,000 Miles Civic, 8th Gen Civic, Car Culture, Civic, Exclusive, Feature, High Mileage Civic, Paul Habib Jr., Top
Civic Hybrid Owner Wins $9,867 In Small Claims Case Against Honda [Honda Civic Hybrid]
Tags: california, Civic Hybrid, class action, heather peters, Honda Civic Hybrid Settlement, hybrid, I Feel Gassy, small claims, Small Claims Court
Video: Sparks fly with Honda’s cool new European Civic ad
Filed under: Budget, Etc., Europe, Marketing/Advertising, Hatchback, Honda, UK, Celebrities
We'll be the first to admit we weren't overly taken with the Super Bowl commercial Honda worked up featuring Matthew Broderick. The company has a long history of genuinely great advertising, and while the countless Ferris Bueller's Day Off references were clever, the ad didn't really come close to the cleverness found in the movie that inspired it. Fortunately, the company has just released a new spot chock full of... that certain something. The clip follows a spark of innovation from inception to realization as the new European Honda Civic hatchback. As usual, the commercial is well shot and narrated by none other than Garrison Keillor, a staple of Honda's British ads.
Look closely and you'll even see a shout-out to Honda's famous "The Cog" Rube Goldberg spot of a few years ago, as well. You can follow the trials and tribulations of Honda's little spark in the commercial after the jump.
Continue reading Sparks fly with Honda's cool new European Civic ad
Sparks fly with Honda's cool new European Civic ad originally appeared on Autoblog on Tue, 31 Jan 2012 20:00:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments
Tags: 2012 honda civic, ad, Advertising, budget, Celebrities, Civic, civic hatchback, Etc., europe, garrison keillor, Hatchback, honda, honda civic ad, honda cog, marketing, Marketing/Advertising, Uk, Video
Video: Honda Civic gets frisky with Caddy in strange accident
Filed under: Sedan, Videos, Cadillac, Honda, Humor
This crash isn't as odd as the California melee that saw a Saturn end up on an apartment roof, but it's still a little out of the ordinary. Apparently a driver in Wellesley, Mass. missed a curb, and wound up driving up and over a Cadillac CTS that was inside a parking structure.
We're a little baffled as to how this all went down, and the Wellesley police don't give us any clues in their video. Check out what happened after the jump.
Continue reading Honda Civic gets frisky with Caddy in strange accident
Honda Civic gets frisky with Caddy in strange accident originally appeared on Autoblog on Sat, 07 Jan 2012 20:01:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsReport: Honda CEO takes responsibility for poor reception of redesigned Civic
Filed under: Coupe, Budget, Sedan, Etc., Japan, Honda, Design/Style
There are plenty of ways to know an automaker has made a misstep. Diminished sales and high inventory are typical markers of a lackluster model, as is a paucity of critical acclaim. All three factors are currently weighting on the 2012 Honda Civic. And while stopping short of an actual apology, Honda CEO Takanobu Ito has reportedly stepped in to take responsibility for the model's reception. At a Tokyo Motor Show roundtable, Ito told media members that he takes full responsibility for the vehicle's meager performance in the United States and remarked that Honda takes input from world markets very seriously. The CEO also said that his company is working to discern the best course of action moving forward, acknowledging talk of an earlier-than-normal refresh to address the car's criticisms.
The redesigned Honda Civic hasn't found many fans since it debuted in April. Consumer Reports refused to recommend the vehicle for the first time in the car's history, and Dan Neil of The Wall Street Journal said that the new car "feels like a betrayal from Honda."
Ouch.
Not surprisingly, Automotive News reports that Civic sales have dropped by 15 percent while the rest of the automotive market has seen an increase of 10 percent compared to last year. While some of that fall may be due to supply issues brought about first by earthquake and tsunami activity in Japan and later by floods in Thailand, the reality is that the bread-and-butter compact simply isn't meeting expectations.
Honda CEO takes responsibility for poor reception of redesigned Civic originally appeared on Autoblog on Fri, 02 Dec 2011 08:56:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments
Tags: 2012 honda civic, Apology, budget, Civic, coupe, Design/Style, Etc., honda, Japan, Sedan, Takanobu Ito, takanobu ito apology
Autoblog Podcast #254
Filed under: Podcasts, Etc., Ford, Honda, Saab, Toyota
Ford and Consumer Reports, Honda Civic refresh, Toyota FT-86 details, Saab's latest sale and new 9-3 rumors
Episode #254 of the Autoblog Podcast is here, with Chris, Dan and Autoblog Executive Editor Chris Paukert crewing the show this week. Topics include Ford and its response to criticism about its PowerShift transmission and MyFordTouch. We also cover the Toyota FT-86 now that specs have been leaked, rumors of an accelerated refresh program for the much-criticized 2012 Honda Civic and the latest in the ongoing saga of Saab. Your questions and comments power the end of the 'cast, and for those of you who hung with us live on our UStream channel, thanks for taking the time. We've embedded our Q&A module after the jump for you to scroll through and follow along, too. Thanks for listening!
Autoblog Podcast #254:
- Ford's issues with Consumer Reports
- Honda moving Civic refresh up amidst criticism
- Toyota FT-86 details leaked
- Saab sold. Again. New 9-3 on the way?
2011 Infiniti QX56
2012 Chevrolet Sonic
2012 Land Rover Range Rover Evoque
2012 Toyota Camry
Get the podcast
[UStream] Listen live on Mondays at 10PM Eastern at UStream
[iTunes] Subscribe to the Autoblog Podcast in iTunes
[RSS] Add the Autoblog Podcast feed to your RSS aggregator
[MP3] Download the MP3 directly
Feedback
Email: Podcast at Autoblog dot com
Voicemail: 734-288-8POD (734-288-8763)
Review the show in iTunes and take our survey
Autoblog Podcast #254 originally appeared on Autoblog on Tue, 01 Nov 2011 16:15:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments
Tags: 9-3, autoblog podcast 254, Camry, consumer reports, Etc., Evoque, featured, ford, Ft-86, ft86, honda, myford touch, podcasts, powershift, QX, qx-57, qx56, Saab, Sonic, Toyota, Toyota FT-86
