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Filed under: Detroit Auto Show, Hybrid, Sedan, Marketing/Advertising, Technology, Ford
Ford is gearing up to unveil the
2013 Fusion at the
Detroit Auto Show, and the hype machine starts with a new app for the iPhone, iPad and Android devices.
After
downloading the app, you can point the device's camera at any Ford logo - be it on a car or a screen - and it opens to reveal a 360-degree view of an artfully pixelated Fusion and the ability to drive the new sedan along a series of courses.
Between now and the big show in January, a new course, feature and video clip will be unlocked, but you can get your first taste of the app in the video
after the break.
Ford teasing 2013 Fusion with new interactive app originally appeared on Autoblog on Tue, 13 Dec 2011 21:31:00 EST. Please see our terms for use of feeds.
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December 13th, 2011
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Yeah, so, this is happening. We knew a new Fusion hybrid would come when
the new Evos concept-based model arrives next year. Now,
the US Patent and Trademark office reveals not only what they could potentially be calling it — "Energi" — but also that it's a plug-in hybrid, too.
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November 1st, 2011
Filed under: Marketing/Advertising
Hyundai Elantra Super Bowl ad - Click above to watch the video
after the jump
Hyundai will run three TV ads in this weekend's Super Bowl, all supporting the 2011
Elantra and
Sonata Hybrid.
The ads for the Elantra continue
a theme begun two weeks earlier in the NFL Conference Championship games in which Hyundai is trying to show that the Elantra surpasses expectations most consumers have about compact cars. Both ads play to a theme of hypnosis and the idea that people need to "snap out of it" and get deprogrammed about their ideas of what a compact car can and should be. A third ad, which has already aired, shows a sheep driving an Elantra. The 40-mpg highway rating of the Elantra plays prominently, and may, indeed, be the most memorable bits of these ads... though the driving sheep is a pretty good image too.
The
Hyundai Sonata Hybrid has a stronger idea behind it, putting across the message that we should never settle for the first thing to come along an indirect jab at
Toyota Prius and perhaps
Ford Fusion Hybrid.
Images of bikes with enormous front wheels circa the 19th century, a stoner carrying a stereo turntable around his neck, and a guy using a cellphone the size of a raccoon provides some decent visual jokes. This spot will probably get remembered better than the hypnosis Elantra ads.
Hyundai's in-house ad agency, Innocean, created the ads.
Follow the jump to see the videos and read Hyundai's official press release.
[Source: Hyundai]
Continue reading Videos: Hyundai spotlights Elantra and Sonata Hybrid for Super Bowl
Videos: Hyundai spotlights Elantra and Sonata Hybrid for Super Bowl originally appeared on Autoblog on Wed, 02 Feb 2011 15:00:00 EST. Please see our terms for use of feeds.
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February 2nd, 2011
Filed under: Etc., Government/Legal, Technology, Ford, Toyota
Alex Severinsky is a Russian man who came to the United States in 1978. He graduated from Ukraine's Kharkiv University of Radioelectronics in 1967 before moving on to an Electrical Engineering Ph.D. from Moscow's Institute for Precision Measurements in Radioelectronics and Physics in 1975. That's the background. Here's the important bit.
In 1994, Severinsky patented an invention he called Hyperdrive, which allows for a seamless transition between drive systems - what essentially allows hybrid vehicles to operate smoothly while switching between gas and electric power. Toyota uses a system similar to Hyperdrive in its hybrid vehicles yet the automaker states they developed this technology independent of Severinsky's research. Regardless, thanks to a lengthy lawsuit, the automaker is now forced to pay Alex Severinksy for every single hybrid vehicle it sells.
Toyota has sold over one million hybrids in the United States and more than two million around the world. It's ordered by the court to pay Paice, an organization which exists solely to litigate companies that may be infringing upon Severinsky's patents, $98 for every single hybrid it sells.
We've followed the court battle between
Paice and
Toyota for a few years now. Two years ago, the automaker
lost its appeal case over the patents for hybrid technology. Just three months ago it
settled the dispute with Paice, ahead of a scheduled hearing with the International Trade Commission. Ford, who was pending legal action for the hybrid system in its Fusion, also settled with Paice.
AOL Autos outlines the facts of Alex Severinsky's patents, the Paice organization and how one mans Hyperdrive system has affected numerous automakers. It's an interesting look into the world of patent law and
is well worth the read.
[Source:
AOL Autos]
Meet the man who quietly profits from every hybrid sold originally appeared on Autoblog on Tue, 02 Nov 2010 08:58:00 EST. Please see our terms for use of feeds.
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November 2nd, 2010
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Ford continues to make money
hand over fist. Maybe it's because they've slapped a $7K premium on a rebadged Ford Fusion hybrid — and then
called it "making history".
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July 23rd, 2010
Filed under: Hybrid, Sedan, Technology, Lincoln, Luxury
When the
2011 Lincoln MKZ Hybrid goes on sale this fall, it will have an updated version of the SmartGauge that debuted last year on the
Ford Fusion Hybrid. The basics of the
SmartGauge remain the same, with a pair of 4.3-inch LCD displays flanking a central speedometer. The LCDs can display several layers of information to help coach the driver to be a more efficient motorist.
The most obvious change is the color palette for the LCD gauges. They have been changed from a predominantly blue color scheme to what Lincoln officials describes as a more upscale-looking green and gold. The leaves on the right of the display have been present since the introduction of system on the Fusion and provide a graphical representation of the driver's short-term average fuel economy. The more thrifty your driving style, the more leaves you get. Behave like a lead-foot and they dissolve.
The SmartGauge in the 2011 MKZ Hybrid will also add some new flora to the mix in the form of a long-term fuel efficiency indicator. The indicator takes the form of apple blossom flowers (the state flower of Michigan) that appear amidst your tangle of digital leafs. If your average fuel economy is sufficient (Ford won't say what number you actually need), the first flowers will begin to appear after 4-6 weeks of driving. They first appear as buds and then grow into small and finally large flowers. More flowers appear over time, but the more you get, the more time it will take to earn more. If you earn all of the flowers, then you'll have saved about $8,000 in fuel costs and 30 tons of CO2 over the life of the car.
Aside from adding a whole new element to the game of achieving high MPG that we all play when behind the wheel of a hybrid, Ford's new long-term flower indicator also may serve a second, more practical purpose. If you decide to sell your MKZ Hybrid a few years down the road, a full bouquet of flowers in the SmartGauge proves you were a slow, careful driver and may fetch you a higher price on the used car market.
[Source: Ford]
Lincoln MKZ Hybrid gets updated SmartGauge with apple blossoms originally appeared on Autoblog on Fri, 04 Jun 2010 19:01:00 EST. Please see our terms for use of feeds.
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June 4th, 2010
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![Click here to read Next Ford Fusion Hybrid will be a plug-in called "Energi"](http://cache.jalopnik.com/assets/images/12/2011/11/small_ford-fusion-energi.jpg "Click here to read Next Ford Fusion Hybrid will be a plug-in called "Energi"")
