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Daewoo Is Dead, Long Live Chevrolet [Inside 8 Mile]

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Rejoice, South Koreans! GM's done you a solid by dropping the embarrassing Daewoo brand and replacing it with good ol' American Chevrolet. Celebratory burnouts along the DMZ, anyone? [GM] More »
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January 20th, 2011

Officially Official: Chevrolet replaces Daewoo name in Korea

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Chevrolet Camaro in Korea Chevrolet Camaro in Korea - Click above for high-resolution image

There once was a time when Daewoo was one of the biggest companies in South Korea. It was larger than both LG and Samsung, and second only to Hyundai. But these days the name is all but gone.

The Korean government disbanded the Daewoo Group in 1999. At that point GM already owned about half of Daewoo Motors, a stake that has varied over time. Ever since, the General has used Daewoo's resources to develop and produce a range of vehicles sold under other GM divisions, principally Chevrolet, which has already replaced Daewoo in many markets to become GM's principal global brand. (The globalization of Chevrolet has escalated to such an extent that, over the course of last year, somewhere in the world, a Chevy was being sold every 7.4 seconds.)

One of the few exceptions has been in Korea itself, where the Daewoo name still means something. But that something isn't necessarily good, and so GM is phasing out the name even in the brand's own domestic market. The development has been a long time coming, and will encompass both the cars themselves and the company that builds them. GM Daewoo Auto & Technology Co. is officially changing its name to GM Korea Co by the end of the quarter.

In an odd bit of history repeating, the company was called GM-Korea once before, after Detroit stepped in to take over half the company from Toyota, which had collaborated with what was then known as Shinjin Motor until 1972. Full details of the announcement in the press release after the jump.

[Source: GM]

Continue reading Officially Official: Chevrolet replaces Daewoo name in Korea

Officially Official: Chevrolet replaces Daewoo name in Korea originally appeared on Autoblog on Thu, 20 Jan 2011 14:01:00 EST. Please see our terms for use of feeds.

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Published under chevrolet, Daewoosend this post
January 20th, 2011

Ewanick Promises Flexible Global Branding For GM [Inside 8 Mile]

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General Motors CMO Joel Ewanick promises global branding that's as flexible as a Korean prostitute. [BrandChannel] More »
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December 22nd, 2010

Yo Ho: Spanish Town Cracks Down on Roadside Prostitutes

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yo-ho-1600-telegraph.jpg

In Spain, it is not illegal to exchange sexual favors for money, even if it is widely acknowledged to be "gross." It is also apparently permissible for municipalities in Spain to humiliate prostitutes by forcing them to look a bit like extras from a Mentos commercial.

The Telegraph is reporting that the town of Els Alamus in Catalonia is forcing strolling professionals to wear yellow fluorescent bibs because, according to police, the hookers pose a danger to drivers. Indeed.

We might be offended by such modern-day Scarlet Letter-type public humiliation, but...pink tights with Puma sneakers? Honey, you needed some fashion recommendations anyway.

Telegraph

Photo courtesy of Telegraph/REX

Published under Crossovers, Daewoosend this post
October 26th, 2010

Chevy gets cracking on Cruze EV fleet testing

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Chevrolet Cruze EV
Chevrolet Cruze EV - Click above for high-res image gallery

The Chevrolet Volt hasn't yet gone on sale, but General Motors is looking at ways of expanding its electric vehicle lineup. Chevy, along with partner LG, is employing a group of all-electric cars in the form of the Cruze. The sedans are part of a demonstration fleet which is located in Seoul, South Korea and is being used to provide data in an electric vehicle research project. The goal is to gather information on driving patterns and charging behavior in addition to consumer acceptance.

The Cruze EVs, along with some Daewoo Lacetti Premieres EVs, are the first fleet of full-size electric vehicles and should provide invaluable information for The General. Staying full-size means not sacrificing cargo space, so the battery pack is mounted to the underbody, leaving the trunk area open for plenty recyclable, canvas grocery bags.

The current range of the Cruze EV is around 100 miles and the car is capable of a 0-60 run in 8.2 seconds. The Cruze EV can hit a top speed of 102.5 miles per hour. Currently, the Cruze EV can be recharged via a standard 220-volt outlet in 8 to 10 hours, however the researchers are testing "quick charge" methods to reduce that figure.

The program, which begins at the end of October, is currently a demonstration and research project for South Korea only. There have been no announcements made discussing the Cruze EV coming stateside.



[Source: General Motors]

Continue reading Chevy gets cracking on Cruze EV fleet testing

Chevy gets cracking on Cruze EV fleet testing originally appeared on Autoblog on Tue, 21 Sep 2010 08:28:00 EST. Please see our terms for use of feeds.

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September 21st, 2010

Catalina… Tempest… GTO… and the ’86 Daewoo LeMans! [Classic Ad Watch]

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Do we really need to go into great detail about how wrong the Pontiac-badged '86 Daewoo LeMans really was? Probably not. More »
August 29th, 2010
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