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BMW Super Bowl Ad: Mother-in-law jokes are still kind of funny [Video]
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Report: BMW to produce, sell long-wheelbase 335Li in China
Filed under: Sedan, China, BMW, Luxury
In China, it's common for managers in various levels of the corporate hierarchy to have personal drivers, hence the proliferation of long-wheelbase sedan variants that we don't see in North America. Audi sells the A4L and A6L there, and now BMW is following up the 535Li it currently offers in China with a elongated version of the new 3 Series sedan.
Likely dubbed the 335Li, the long-wheelbase 3 will be produced in China alongside the regular 3 Series. We're interested in seeing how well the long-wheelbase 335 handles compared to its standard-length sibling.
BMW to produce, sell long-wheelbase 335Li in China originally appeared on Autoblog on Sat, 04 Feb 2012 16:01:00 EST. Please see our terms for use of feeds.
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Video: BMW entering Super Bowl fray with two spots for new 3 Series
Filed under: Sedan, Performance, Marketing/Advertising, BMW, Luxury
In crafting its Super Bowl strategy, BMW cribbed a page from the Suzuki playbook. (Have we ever been able to say that before?) The Bavarian brand will be airing two regional commercials on Sunday, one in New York and the other in the Los Angeles area, both promoting the new 2012 3 Series.
The east coast ad promotes the Bimmer's heated steering wheel, of all the mundane features. But the SoCal spot showing off BMW Connected Drive's e-mail-reading ability is pretty darn funny, even if it is stereotypical mother-in-law humor. BMW has also created four additional commercials that it says will soon be appearing online on streaming sites like Hulu.
What's most notable here is that in none of the clips do we actually see The Ultimate Driving Machine driving, though we do see kids, a dog and twin babies.
Click past the jump to see all the videos and read the press release.
Continue reading BMW entering Super Bowl fray with two spots for new 3 Series
BMW entering Super Bowl fray with two spots for new 3 Series originally appeared on Autoblog on Fri, 03 Feb 2012 14:58:00 EST. Please see our terms for use of feeds.
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Tags: 2012 bmw 3 series, 3-Series, Bmw, bmw ad, bmw advertisement, bmw commercial, bmw super bowl, connected drive, luxury, Marketing/Advertising, Performance, Sedan, super bowl
Video: BMW entering Super Bowl fray with two spots for new 3 Series
Filed under: Sedan, Performance, Marketing/Advertising, BMW, Luxury
In crafting its Super Bowl strategy, BMW cribbed a page from the Suzuki playbook. (Have we ever been able to say that before?) The Bavarian brand will be airing two regional commercials on Sunday, one in New York and the other in the Los Angeles area, both promoting the new 2012 3 Series.
The east coast ad promotes the Bimmer's heated steering wheel, of all the mundane features. But the SoCal spot showing off BMW Connected Drive's e-mail-reading ability is pretty darn funny, even if it is stereotypical mother-in-law humor. BMW has also created four additional commercials that it says will soon be appearing online on streaming sites like Hulu.
What's most notable here is that in none of the clips do we actually see The Ultimate Driving Machine driving, though we do see kids, a dog and twin babies.
Click past the jump to see all the videos and read the press release.
Continue reading BMW entering Super Bowl fray with two spots for new 3 Series
BMW entering Super Bowl fray with two spots for new 3 Series originally appeared on Autoblog on Fri, 03 Feb 2012 14:58:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsPublished under
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Tags: 2012 bmw 3 series, 3-Series, Bmw, bmw ad, bmw advertisement, bmw commercial, bmw super bowl, connected drive, luxury, Marketing/Advertising, Performance, Sedan, super bowl
BMW-Named Cold Front Kills 114 In Europe [Ad Watch]
BMW Gets in on the 2012 Super Bowl Ad Action
BMW is a big player in the automotive industry, and to prove it, they're spending a ton of money on Super Bowl ads. BMW is also a company that is highly profitable, so they're not spending as much money...
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Tags: Miscellaneous, videos
