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Which Group B Car Is More Legendary: Ford RS200 or Audi Sport Quattro? [Video]
Video: Audi goes all Herman Melville on us to highlight benefits of Quattro
Filed under: Marketing/Advertising, Videos, Audi, Luxury
One man's new toy can be another's Moby Dick. Typically we'd mean that in a figurative sense, but Audi has taken things one step towards the literal - or literary - with its latest advertising spot.
The commercial centers around a Captain Ahab-like tow truck driver who has, when the roads turn white with deep snow, hooked just about everything on the road. Everything, that is, except the elusive Quattro.
The 60-second spot - called "Ahab" - features the latest A6, and is scheduled to air tomorrow during the NFL division playoffs (making it something of a junior Super Bowl ad). It will be followed by a 30-second version that will air nationally on other broadcasts, and Audi is building a broader digital content campaign around the ad as well, including a Facebook app to follow. You, however, don't have to wait for all that to see the clever clip: just click past the jump.
Continue reading Audi goes all Herman Melville on us to highlight benefits of Quattro
Audi goes all Herman Melville on us to highlight benefits of Quattro originally appeared on Autoblog on Fri, 13 Jan 2012 12:30:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsVideo: Fifth Gear remembers what made the original Audi Quattro so special
Filed under: Classics, Performance, Videos, Hatchback, Audi, UK
Compiling a list of automotive legends is a task that could force all enthusiasts into a debate of epic proportions. Opinions will differ, feelings will be hurt and some deserving vehicles might wind up off the ultimate list. There is one vehicle, however, that should create little debate as to its place in the annals of all-time greats. We're talking about the original Audi Quattro, and it's clear that the folks from the UK's Fifth Gear agree.
The Fifth Gear crew managed to snag the keys to an Ur-Quattro for its Legends series, and set about tracking it down some of their local country roads. Cameras were powered up, lenses were clean and the resulting review is available to fawn over after the jump.
Continue reading Fifth Gear remembers what made the original Audi Quattro so special
Fifth Gear remembers what made the original Audi Quattro so special originally appeared on Autoblog on Thu, 29 Sep 2011 12:00:00 EST. Please see our terms for use of feeds.
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Tags: Audi, classics, fifth gear, fifth gear legends, Hatchback, Performance, Quattro, Uk, ur-quattro, Video, videos
Report: Audi Quattro edging closer to production [w/poll]
Filed under: Concept Cars, Coupe, Performance, Audi
Audi Quattro concept - Click above for high-res image gallery
When the veil was lifted on the Audi Quattro concept at the Paris Motor Show last year, suffice it to say people stood up and paid attention. And ever since, reports have been circulating of its production potential. Call it an inside line, or call it wishful thinking, but the latest reports indicate that the Quattro coupe - a five-cylinder, turbocharged, all-wheel-drive tribute to the original rally machine - is edging ever closer to production.
According to the news from across the pond, Audi's namesake Quattro division - the department in charge of all the S and RS models as well as the R8 project in its entirety - has a working prototype based on the S5 coupe but considerably lighter thanks to the intensive use of aluminum and carbon-reinforced plastics. At around 1300 kilos (2,866 pounds), the vehicle is said to be about 300 kg (660 lbs) lighter than an RS5, and 225 kg (500 lbs) lighter than an R8.
The prototype is reportedly due to be driven by Audi's board members before they sign off on its production. No word yet on what strategy the product would take - full production model or niche product - but here's our question for you: if, for the sake of argument, it came in around the same price as an R8, which would you buy? Cast your vote in our poll below.
Photos copyright (C)2011 Drew Phillips / AOL
[Source: Autocar]
Report: Audi Quattro edging closer to production [w/poll] originally appeared on Autoblog on Wed, 06 Apr 2011 12:30:00 EST. Please see our terms for use of feeds.
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Tags: audi quattro concept, Quattro
Ten Reasons America Needs the Audi RS3 Sportback [Jalopnik Reviews]
The Most Perfectly Timed Rally Photo Ever [Car Porn]
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